
Well Well Well, Just came back from India, was visiting there after 3 years. Three things had me smiling like a kid in a candy store: moms dosas, Hyd airport and Rolling Stones magazine.
Being a die hard music buff / critic, the first item in my agenda was to get hold of a copy of RS India, not just the latest but the first as well. After much emotional persuasion my brother-in-law reluctantly let me have one of the five. Yes RS India launched with five covers. I must say I was not disappointed with the RS first edition or with their vision for India. I just hope they live up to it.
This blog is about my opinion of RS and how it can / may help change the music scene in India.
First my opinion on Rolling Stones. RS is probably the only magazine that represented the counter culture of the late 60’s and early 70’s. It was NOT meant to be a POP CULTURE MAGAZINE FOR THE YOUNG or a Music ONLY mag. How do I know this? I am so obsessed with the mag that I keep picking up old copies (from the 70’s and 80’s) every time I go near an old / used book store. However since pulp magazine guy Ed Needham was hired and the death of the Flower Power, RS started leaning more towards Sex, Drugs and Rock and Roll : Moving from counter culture to pop culture, a big difference for folks like me who for some strange reason wish we were living in the ‘60s. I don’t blame the mag, it had to survive and keep up with the times, a sad reflection of the evolving music scene and times itself. Jann Wenner’s famous words “ RS is just not about music, but about the things and attitudes that music embraces” had to be slowly forgotten just like we forgot that Bill Gates once said “No one in the worlds will need more than 64 MB..”or some such ridiculous thing. You cant really blame Jann, the music now is more about music rather than what the music embraces. A few consistent themes and the positive outcome of RS have been: 1. recognize great music work, spread the word to create a fan / listener base and 2. provide substantial knowledge on the music and the artists of bygone eras and 3. provide info otherwise unavailable to the common man, regarding aspects surrounding music like lifestyle, attitudes, politics etc… and that’s the reason the mag still makes a good read for me, more to verify things that I already know and to a certain extent introduce me to new music.
Here is my opinion on RS India (as per my cover to cover read of the first edition in India). RS India was to have 35% local coverage, I thought to myself, how much content is there to publish here without a heavy doze of Bollywood. I was amazed, ONLY 1 out of 170 pages was spent on Bollywood. Such a breath of fresh air. The magazine lived up to my expectations. It had the international features, launch the mag, Led Zep, Hendrix, RadioHead, Winehouse, Jay_Z, Depp et al; this is hardly a surprise considering the size of the industry and the appeal to the Indian audience. However the promised 35% local content blew my mind. I went in expecting the coverage of the usual suspects Strings, Indus Creed, Rabbi (he was indeed covered), KK… Instead it exposed me to the following artists / bands / artist / articles and they were all awesome feast for my music appetite
- Soulmate : the blues band from Shillong
- Amit Chaudhuri who I have heard a few times before
- Good coverage of Avial, who I am already a fan of
- Skin Alley
- Half Step Down
- All of India’s Axe men: I had not heard of Dhruv Ghanekar, Rex Vijayan or Rudy Wallang
- Goldspot
- Susheela Raman, Thanks RS, but I discovered her a long time ago and have been following her music ever since.
What was amazing was that a lot of these guys were promoted by indie records (read my previous blog on why this is a good thing).
The movie reviews and the selection of movies to review were less than impressive, everyone knows about Cohen Brothers and NCFOM,
Now I am wondering where they are going to get local content for the remaining editions, since I cant get RS India edition in the US, I am relying on the undying love of my brother–in-law to save up the copies for me.
RS can do great things for Indian music scene. Firstly, It can continue to provide the much-needed exposure for artists like Rudy Wallang, who without RS has no hope of reaching a wide listener base. I am very encouraged by the first edition, if they remain true to the format and commitment on the content, then its going to be great going for local artists. Secondly, it needs to move India music fans to embrace their own genres and bands that belong to “the generation of the Y2K”. It saddens me to see old has-beens like Deep Purple, Iron Maiden, Fleetwood Mac making such a big splash when they are rarely given a chance to perform in the US. Don’t get me wrong I love those guys, but come on, there are a million good artists that have come on since then, All over the word people are embracing newer music. Secondly, move the Indian audience from listening to big stage performance bands to just to smaller plain good music bands, Very few acts can pull full off a full concert on their own these days: I mean it takes five divas (Celene Dion, Maria included) to pull of ONE night show in Vegas. Look at http://www.summerfest.com/ to see how many bands it takes to pull of an evening of music. This will also be great for the Indian music Industry (or should I say Indie). Thirdly and most importantly, move India to have a music industry that is free of the bollywood gutturals: Do I need to explain any further and Lastly, allow the industry to create and users to embrace genres of mucis, Indian blues, rock, metal, groove, urban, etc… This is the only way for the industry to grow and get listeners unlimited supply of software.
RS can help do all of the above, and going by the first edition they are likely to. I am a die hard optimist. I believe in music itself and the potential for resurgence of the Indian listener to demand high-quality, music that is unique, original and touches him and few like him(her).
Till my next blog about the music industry….and the critique of the above artists…Adios
